Thursday, August 21, 2008
GEN Y CHECKS FACEBOOK MORE THAN CNN
This is another post from Sarah Sladek's eblast. I almost missed it. I think this is amazing. Want to reach this generation? How are you using Facebook to do so? Wow!
There’s nothing exactly newsy in the fact that young people read the paper less than their elders. That information has been around for awhile. What is news, however, is that it might be a misconception to think young people (under 25) are getting news from any type of source. The latest Pew report states that 34 percent of the people surveyed under the age of 25 get no news on any typical day. Ten years ago, in 1998, that number was at 25 percent. While these same people might check a social networking site daily, such as Facebook, that still isn’t getting any news to them.
- Staff Writer blog, August 18, 2008
Posted by Scott Sailor, EdD ATC at 9:07 AM